In the opening verses 1 John, the Apostle John makes a staggering claim: the life has come. In this statement, John grounds Christianity neither in concepts nor in principles, but in a historical Person who is a historical fact. And this Person can and will give not merely extended life, but eternal life to all who believe in Him. Advertisements are all essentially aimed at making the same claim: we can make your life better. But none of them can claim to give you life, much less eternal life. This, says John, is what Jesus does.